New PDF release: Agile Product Management with Scrum: Creating Products that

By Roman Pichler

ISBN-10: 0321605780

ISBN-13: 9780321605788

The First advisor to Scrum-Based Agile Product Management


In Agile Product administration with Scrum, leading Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product proprietors can create profitable items with Scrum. He describes a extensive diversity of agile product administration practices, together with making agile product discovery paintings, benefiting from emergent standards, growing the minimum marketable product, leveraging early buyer suggestions, and dealing heavily with the advance team.


Benefitting from Pichler’s broad event, you’ll learn the way Scrum product possession differs from conventional product administration and the way to prevent and conquer the typical demanding situations that Scrum product vendors face.


Coverage includes

  • Understanding the product owner’s position: what product proprietors do, how they do it, and the fabulous implications
  • Envisioning the product: creating a compelling product imaginative and prescient to provoke and advisor the group and stakeholders
  • Grooming the product backlog: managing the product backlog successfully even for the main advanced items
  • Planning the discharge: bringing readability to scheduling, budgeting, and performance judgements
  • Collaborating in dash conferences: understanding the product owner’s position in dash conferences, together with the dos and don’ts
  • Transitioning into product possession: succeeding as a product proprietor and developing the position within the enterprise

This e-book is an crucial source for someone who works as a product proprietor, or expects to take action, in addition to executives and coaches attracted to constructing agile product management.

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Read or Download Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) PDF

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Additional info for Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

Example text

If the experiment was unsuccessful, we adapt the hypothesis (if required) and carry out another round of experimentation, either to refine the result or to try out a different approach (act). Thomas Edison, the creator of the first commercially successful electric light bulb, knew about the necessity of trial and error, the need to fail in order to bring new products to life. As he famously said, If I find 10,000 ways something won’t work, I haven’t failed. I am not discouraged, because every wrong attempt discarded is another step forward.

The product manager takes care of the product marketing and product management aspects, owns the vision, is outward-facing, and keeps in touch with the market. The “product owner” is inward-facing, drives the sprints, and works with the team. In these cases, the so-called product owner is little more than a product backlog item writer. This approach reinforces old barriers, blurs responsibility and authority, and causes handoffs, delays, and other waste. Instead of splitting the product owner role, organizations should face the challenge of applying the role properly.

There is no one person guiding the group, helping to create a common goal, and facilitating decision making. ” No real progress is achieved; people stop collaborating and start fighting each other. Always ensure that there is one person in charge of the product, an overall or chief product owner who guides the other product owners and facilitates decision making, including product backlog prioritization and release planning. REFLECTION The product owner role is a cornerstone of successfully applying agile product management in Scrum.

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Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) by Roman Pichler

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