By Tony Feldman
During this transparent and hugely obtainable ebook, Tony Feldman presents an account of the evolution and alertness of electronic media. Clarifying its underlying applied sciences, he identifies its great advertisement and human capability. utilizing as a place to begin a simplification which considers new media in precise sectors; packaged "off-line" media equivalent to CD-ROMs; and the area of transmitted media inclusive of electronic broadcasting and interactive on-line prone, Feldman presents a entire assessment of the electronic media panorama. concentrating on multimedia and the leisure media he describes and analyses the striking upward thrust of CD-based info and the both innovative improvement of the net and on-line providers. Set inside a advertisement context, readers can establish the capability to generate profit and benefit from the recent media. An advent to electronic Media concludes with a strategic review of the consequences of going electronic for people, businesses and firms.
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Extra info for An introduction to digital media
This brief discussion of interfaces only touches on their significance. The important point to emphasise, however, is that the design of interactivity in digital media systems, including the choice of user interface, fundamentally affects the experience of using them. This means that the effective design and implementation of all aspects of the interactivity is crucial to the success of interactive media. CAPTURING HEARTS AND MINDS Interactivity has become a largely unquestioned gospel in many sectors of the digital media industry.
In other words, a computer manufacturer is likely to include MPEG decompression as a routine feature of its products only when full screen digital video is a routine prerequisite of the desktop computing market. From a multimedia publisher’s point of view, MPEG can be utilised in products only if the means to decompress the MPEG files is readily and widely available. In the world of digital television, the commercial battleground is initially focused on the struggle to get appropriate MPEGbased set-top boxes into enough living rooms to create a market for digitally compressed television.
We have already offered an answer in chapter 1. Only if multimedia is digital can it be enriched by the unique features of digital information which are themselves what are driving the profound and comprehensive changes in the media industries which we have touched on earlier. Being able to apply these unique features to multimedia, of course, serves to define multimedia’s ultimate power, impact and scope of application. Quite simply, multimedia, lying at the heart of electronic media development, can have no serious future unless it is also digital.
An introduction to digital media by Tony Feldman